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Recovery Plus Because of the data which Recovery Brands collected on the stigma of recovery (see below), it launched the Lives video challenge – and a chance for 2 people to win $5,000/£3,500 each. THE WINNING FORMULA: 1 Register at https://herox.com/ sign-up?next=/EndTheStigma. 2 Shoot your video: you have until 23 May 2016 to create a 1-3 minute video. 3 Upload your video to YouTube or Vimeo. 4 Copy the YouTube or Vimeo URL from step 3 and paste it in your HeroX campaign profile. your library’s essential reference Feb 2016 71


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